Bowls Alberta Strategic Plans

Overview

The Bowls Alberta Strategic Plan 2024-2027 is designed to guide our organization through the next phase of growth and development in lawn bowling across Alberta. Informed by both the lessons learned from the challenges of the pandemic and the ongoing needs of our members, this strategic plan outlines our goals, objectives, and strategies for the next three years.

Annual Review and Adaptation

The Strategic Plan will be reviewed and updated annually to ensure that we remain responsive to the evolving landscape of our sport. Given the continued impacts of the COVID-19 pandemic, we have refocused our 2024-2027 plans to prioritize immediate goals while positioning ourselves for long-term success. This approach will help us rebuild from the disruptions of previous years and strengthen the foundation of lawn bowling in Alberta.

Key Priorities for 2024

In the first year of the 2024-2027 Strategic Plan, Bowls Alberta will focus on recovery, engagement, and laying the groundwork for future growth. The following priorities are key to our approach:

  • Rebuilding Participation: Attracting and retaining players post-pandemic is our immediate goal. We will increase outreach efforts, host more events, and offer introductory programs to ensure that people of all ages can enjoy lawn bowling.

  • Youth Development: A focus on junior leagues, youth training programs, and pathways for young players will be essential in ensuring the future sustainability of our sport.

  • Club Support: We will strengthen our relationships with local clubs, helping them with membership growth, facility improvements, and community engagement initiatives.

  • Event Revitalization: We aim to reintroduce and adapt local, provincial, and national tournaments, ensuring they remain inclusive and accessible while maintaining their competitive integrity.

Long-Term Vision (2025-2027)

The 2024-2027 period is just the beginning. Looking toward the following years, we aim to position Bowls Alberta as a leader in promoting lawn bowling both nationally and internationally. Key focus areas for the long-term include:

  • Partnerships and Sponsorships: We will seek new partnerships with businesses, organizations, and other sports bodies to secure sponsorships that support the growth of lawn bowling in Alberta.

  • Increased National and International Engagement: By increasing the visibility and opportunities for Alberta’s top athletes, we will provide pathways for competitive play on the national and international stage.

  • Digital Growth and Marketing: We will expand our online presence and use digital platforms to enhance communication, event management, and member engagement.

Committee for Future Strategic Planning

In the fall of 2023, a special committee will be formed to set the direction for Bowls Alberta’s future strategic plans beyond 2027. This committee will gather input from stakeholders, evaluate the current landscape, and help shape the strategic vision for the next three years. Your feedback and participation will be a vital part of this process.

Bowls Alberta Annual Reports

As part of our commitment to transparency and accountability, Bowls Alberta publishes annual reports that provide updates on the organization’s activities, financial performance, and strategic progress. These reports allow us to reflect on our achievements and challenges and to communicate our progress with our community.

You can access the following reports:

For more information or inquiries about our Strategic Plan, please contact us at bowlsalberta@gmail.com.

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